User Research Tips
Interviewing users for research early and often is key to getting
feedback on both prototypes and products that are in use. We
might think we know what users think of our services, but we
can't fully know until we put it in front of them and observe their
reactions. Here are some specific techniques that can be used to
help draw out useful feedback from users to allow you to iterate.
It is important to interview people individually, rather than in
groups. Interviewing 5 to 6 people can be enough to identify a
trend or validate assumptions in order to move ahead.
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Aly Blenkin & Ellie Ereira
