Empathy
Map
An
empathy
map
requires
you
to
put
yourself
in
the
shoes
of
your
user
to
think
about
both
their
experiences
and
emotions,
helping
you
to
understand
them
and
draw
out
unexpected
insights.
Think
&
Feel
What
do
they
worry
about
or
aspire
to?
See
What
does
their
environment
look
like?
Say
&
Do
What
is
their
behavior
towards
others?
Hear
What
do
their
family
and
friends
say?
Pains
What
are
their
fears
and
frustrations?
Gains
What
are
their
wants
and
needs?
Aly Blenkin & Ellie Ereira
